Sep 27 2008
Kid Rock To Get His Own Beer
To be honest this bit of news doesn’t really surprise me. Kid Rock and beer just seem to go together. It appears that Kid Rock is in the works of developing his very own beer with the Drinks Americas Holdings Ltd. Nothing has been released about what it is called or when it will hit selves. But Drinks Americas Holding did release a statement to the reason why they decided to work with Kid Rock in making his own beer.
“Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created”
They do have a good point, any celebrity that is endorsing some sort of product will help sells. But will Kid Rocks edge help this beer to be popular? Only time will tell on this one.
